By Ian Wallis

ISBN-10: 178059092X

ISBN-13: 9781780590929

50 most sensible enterprise rules takes a glance again on the enterprise global over the last 50 years. Revealing the tips and ideas that experience replaced how we do enterprise. From the common-or-garden post-it observe that we nonetheless use and love this present day, to the progressive fax laptop that modified enterprise for the higher and shaped the beginnings of the faster, fast paced enterprise international as we all know it this day. 50 most sensible company rules takes a glance on the rules, innovations and cutting edge practices that made an effect within the company global. chosen by means of a panel of best company leaders, marketers, newshounds and inventors, this publication is the definitive heritage of the information and innovations that formed the company international over the last 50 years. Inspiring profiles comprise: The cellular phone Flexitime Hot-desking Tetrapak cartons Product Placement The ergonomic place of work chair Microwave ovens in a single day couriers The BlackBerry Profiling how the inspirational proposal took place, its improvement, the hurdles it confronted, to...

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What is not in doubt, however, is its importance as a commercial idea. More people have taken the Pill than any other prescribed medicine on the planet; today, more than 100 million women use it regularly. In 2010 the contraceptive pill market was worth more than $5bn, and this figure could rise further still as the morning-after pill gains traction in the developing world. Many experts believe that, for all the revolutionary advances made by the Pill so far, its full commercial and social potential has yet to be realised.

However, a sharp-eyed manager at Procter & Gamble saw its benefits, and used it as the foundation for one of the 20th century’s most enduring and commercially successful business ideas. The disposable nappy is not without detractors – environmental groups claim that at least four-and-a-half trees are required to keep a single baby in disposable nappies before they are potty trained, while critics also point out that it costs the British taxpayer £40m to dispose of all Britain’s used nappies each year.

By the following decade, biometric technology had emerged from the laboratory and was beginning to make an impact in the real world. In one of the most high-profile examples, a hand geometry system was introduced to control access to the Olympic Village in Munich in 1996. Another sporting-event application was at the Tampa Super Bowl 2001, police used a face-recognition system to identify criminals trying to enter the stadium. In 2003, the US government-backed National Science and Technology Council established a sub-committee to plan and coordinate research and development and collaboration at national and international levels.

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50 Best Business Ideas from the Past 50 Years by Ian Wallis


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